Best Bath Towels Brands in India | July 2024 Buyers Guide by Spaces India

Best Bath Towels Brands in India | July 2024 Buyers Guide by Spaces India

Throughout history, humans have prioritized hygiene and sanitation, utilizing various natural resources for personal cleanliness. However, as society progressed, the demand for advanced hygiene products grew, leading to the emergence of numerous companies catering to these needs.  

In India, renowned for its rich cultural heritage, luxury has long been a part of society, reflected in the intricate designs and skin-friendly materials used in bed and bath items. While luxury has always been a familiar aspect, recent times have witnessed a surge in demand for the best bath towels online, driven by a desire for better daily-use products. Technological advancements have enhanced product offerings, with the best towel brands in India offering choices for personal hygiene needs.  

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In the world of digitization, where a considerable part of society depends on online shopping portals, the availability of bed and bath products like bath towels is a given. These cost-effective options help larger households or families meet their requirements. How bed and bath products are being seen and understood in the country in recent years is impressive. These products were previously thought to be only functional and considered mere requirements. But today, these serve a higher purpose, where functionality meets aesthetics, and well-being goes hand in hand with comfort.    

Nowadays, the bed and bath sectors are already witnessing the growth and emergence of many companies that may become the forerunners and claim the crown of being the country's best bed and bath brands. Some also try to keep the sustainability quotient high since modern consumers are more aware than before. There is also an emphasis on indigenous production, manifesting through several products in the segment. Here’s a guide to the top towel brands in the bath linen category.    

Shop for Bath Towels Online    

Among the products that have become indispensable are high-quality and ultra-comfortable bath towels. Considering it briefly, we will realize that luxe towels have existed for many years. This ever-growing market has given rise to a segment that has not only spiralled to the zenith of product manufacturing but also introduced some extraordinary varieties over the years. The best towel brands in India have grasped the opportunity and ventured into the space of segregated luxury products, including finely crafted bath towels.    

Here are some varieties that deserve mention when you buy towels online:    

  • Hand towels    
  • Face towel    
  • Quick dry towels    
  • Cotton towels    
  • Bath towels  
  • Printed towels    
  • Kids towels    

Several options are available today when you shop for bath towels online, from plush cotton towels and kids' face towels to kids' bath towels in various designs. Manufactured with diverse materials, these simultaneously showcase myriad colours, patterns, and techniques. They often reflect the sheer talent and craftsmanship of their makers and artisans.    

So, which brands must you check out in this regard? Here’s taking a closer look.    

Top Bath Linen Brands in India    

  1. SPACES 

SPACES is synonymous with the finest bath linen products, including the best towels and other essentials. It is one of the best towel brands in India, known for quality and advanced technologies, ensuring a touch of sophistication and softness that is hard to come by elsewhere.    

Pure cotton products, linen, and silk are readily available at SPACES, ushering in more delight and comfort for true connoisseurs. These products are soft to the touch and feel premier on multiple levels. Our collection is equipped with durable colour retention technologies, ensuring a lifetime of comfort and quality. SPACES considers breathability, comfort, pure fabric, and softness as key parameters while planning and designing products. The variety is unending and ever-attractive; one can find various bath towels online in various types and sizes.     

Explore the Exciting Variety of Towels at    

  • Towel combos    
  • Face towel    
  • Towel sets    
  • Kids towels    
  • Kids face towels    
  • Kids bath towels    
  • Hand towels    
  • Cotton towels    
  • Quick dry towels by Welspun   

You can choose from the above variety in captivating colours such as Opal, Gray, Dark Blue, White, Green, Mustard, Pink, Orange, Red, Teal, and even Multicolor. And remember, there are many more exciting colour choices available, making your decision even more delightful.    

Our cotton towels boast unmatched thread counts and breathtaking designs. As a trusted brand, we prioritize skin-friendly products, considering people's diverse skin conditions. With their exceptional breathability, our products combat infections and viruses and help alleviate various skin ailments.    

Discover Our Exclusive Collection at SPACES    

  • Bamboo Charcoal Bath products: These are crafted from 100% cotton and have anti-odour and anti-bacterial attributes as a bonus. They are innovative options for every household, without a doubt.    
  • Antibacterial: These have antibacterial attributes that offer 99.9% safety against germs that cause diseases. They keep your health and hygiene quotient intact.    
  • Hygro Cotton: The Hygro Cotton bed and bath products simultaneously ensure pure, 100% cotton and fabric with temperature-regulating attributes. They are pioneering innovations from SPACES that ensure better temperature control (warmer in chilly weather and cooler in hot weather) and great softness and quality at the same time.    
  • Quick Dry by Welspun: It is a superior collection enabling 100% cotton-absorbent bath towels and linen solutions. These premier products greatly enhance overall bathing and post-shower experiences with great durability and comfort. These towels dry super-fast and maintain softer textures even after heavy-duty usage.    
  1. Trident 

Trident is one of the leading bath linen brands in the country. It offers several acclaimed bathroom product collections and is especially known for its comfortable towel line. These towels are extra soft and crafted from pure 100% cotton. They are tailored with viscose borders and promise comfortable and soothing user experiences.    

The towels retain their texture even after being washed multiple times. They come with pre-washed fabric and dry out quickly while being shrinkage-resistant. The designs are aesthetically appealing, and the range is also affordable enough. Several product types are available at Trident, including hand towels, bath towels, and face towels.    

  1. Bombay Dyeing

Bombay Dyeing, another brand name that needs no introduction, is known as one of the country's finest bed and bath linen brands. It offers fluffy, comfortable, and sophisticated towels that add new dimensions to bathing experiences. They are also crafted from 100% cotton for supreme quality and comfort. Bombay Dyeing offers greater breathability for its bath linen products, including towels, hypoallergenic attributes and higher absorbency.    

Several products are available at the brand, from bath towels to gym towels, face towels, and hand towels. Bombay Dyeing is known for its emphasis on offering nothing but the finest fabrics for its products, and this approach has made it one of the best towel brands in India over the years.    

  1. Lushomes 

Lushomes is a brand that has expanded its presence swiftly in the country. It is one of India's top bath linen brands, using pure and supreme Egyptian cotton for its towels. It is a premier brand in India today and is known for its super-soft towel options, which keep itching, rashes, and other skin irritations comfortably at bay.    

The brand is known for its attractive towel designs and super absorbent features. They craft elegant and functional towels that contribute towards stellar bathing experiences. The line-up includes hand towels, face towels, bath towels, and related bath accessories.    

  1. Swiss Republic 

Swiss Republic is another premier brand in the Indian market for bath linen. It is known for its comfortable and high-quality bath towels and other accessories. It mainly offers luxury towels made of the best Egyptian cotton for fastidious customers. This makes the towels extremely soft and smooth to touch and use.    

The towels are also resistant to shrinkage and have been designed innovatively to reduce lint. Two-ply cotton is used for the towels, and it is ring-spun. They are also combed impeccably to ensure added softness, while super absorbency is another critical feature worth noting. The towels also come with hemmed edges, which prevent any thread loosening. You can easily maintain and care for your towels without any hassles whatsoever.     

  1. Turkish Bath 

Turkish Bath is another name that has appeared on the list of top bath linen brands in India. This name has gained sizable prominence over the years. It is a luxury towel and bath linen company offering durable, comfortable, and high-quality products made of pure 100% cotton. These towels offer unmatched smoothness and softness while tailored to lower personal efforts in their care and maintenance.    

You can easily clean and use these towels since they resist shrinking with their unique fabrics. Lint formation on the same is also minimised greatly. These towels are also known for drying swiftly, and they are quite popular amongst users as a result. The brand offers several bath and face towels and other bath linen products.    

  1. Global Linen Company

Headquartered in Surat, the Global Linen Company stands out as a prominent name in the realm of bath towel manufacturing and distribution across India. With a keen focus on quality and innovation, this company has carved a niche for itself in the industry.  

At Global Linen Company, each bath towel is meticulously crafted to meet the highest standards of excellence. From the selection of premium materials to the final finishing touches, every step in the manufacturing process is executed with precision and care.  

  1. Beyond Terry Towels

The inception of Beyond Terry Towels took place in 2015, marking the genesis of a pioneering venture in bath towel manufacturing. Renowned for its commitment to providing clients with cost-effective solutions, Beyond Terry Towels has swiftly established itself as a trusted name in the industry.  

Distinguished as one of the premier bath towel manufacturers, the company places utmost emphasis on maintaining unparalleled quality across its product range. Through stringent quality control measures and adherence to industry standards, Beyond Terry Towels ensures that each item surpasses durability, absorbency, and overall performance expectations.  

  1. Amouve

Established in 2017 and headquartered in Mumbai, Maharashtra, Amouve stands out among brands specializing in organic bath towels, bedsheets, and more. Driven by the belief that our choices today shape our tomorrow, the company exclusively utilizes 100 per cent organic and natural cotton for its product line. With various offerings available in various materials, colours, and designs, Amouve has emerged as a frontrunner among bath towel suppliers in India, emphasizing both quality and sustainability.  

  1. Mush

Mush offers customers organic bamboo products renowned for their quality and eco-friendliness. Despite a slightly higher price point due to the use of bamboo fibre, Mush maintains a solid reputation as one of India's most reputable bath towel suppliers. Their commitment to excellence is evident in products that meet and exceed international quality standards, ensuring customers receive premium-quality items that align with their environmental values.  

  1. Heelium

Heelium is a renowned enterprise for its innovative solutions to tackle issues such as malodors, environmental degradation, and skin ailments. Leveraging high-quality bamboo raw materials in their manufacturing process, they have earned acclaim as one of the leading bath towel manufacturers in the country. Moreover, Heelium offers a range of discounts, ensuring competitive pricing for their bath towels compared to competitors in the market.  

  1. Luxor Linens

This brand offers a diverse range of towels designed to elevate your bathing experience to a luxurious yet comfortable level. Incorporating premium materials such as Egyptian Cotton, Bamboo Percale, and Flux Linen, their products are renowned for their exceptional softness and lightweight feel. Attention to detail is paramount in their manufacturing process, ensuring consistently high quality across their product line. Committed to sustainability and ethical practices, Luxor Linens exclusively sources materials of the finest quality, prioritizing responsible and ethical manufacturing practices.  

Despite being a non-Indian brand, Luxor Linens has made significant strides in the Indian market, primarily due to its unwavering focus on customer satisfaction.  

Materials Used by Top Brands    

Various materials are used to craft towel sets or other bath towels online. When you buy towels online, you can choose from several of these materials.     

From dry towels to other options for face towels, you will find the following materials to be of significance when you buy towels online:    

  • Egyptian Cotton-

This material is one of the most premium varieties used for crafting towels. This is known for its immense longevity and durability while also being sufficiently absorbent at the same time. It is grown in one of the world’s most famous provinces for cotton. It is one of the options for cotton towels at the upper end of the spectrum and is also costlier than many other varieties.     
  • Bamboo-

You can consider buying a bamboo towel set online. These are some of the best towels in India. They are made of the finest 100% bamboo and sometimes may infuse a little cotton into the material. It is one of the most coveted options for buyers in this segment. They come in several attractive shades and also give an appealing look and feel, above all else. They are supple enough while offering a sufficient luxe experience. They also come with absorbent and anti-bacterial attributes, plus points for users.    
  • Turkish Cotton-

This type of towel is highly durable and uses the finest extra-long fibres and other fluffy or soft materials. These towels are relatively thicker, and their aesthetics stand out with their attractive motifs and other embroideries as well. The Turkish cotton bath towels can also go through sizable wear and tear. This greatly enhances their life span and makes for premium additions to any household collection.    
  • Microfiber-

If you buy towels online, you can also consider microfiber towels. They are comparatively newer options in the market and are crafted from a mixture of various fabrics, including polyamide and polyester, in a ratio that is mostly 80:20. Along with being deft at moisture absorption, they can also neatly attract and soak up dirt, dust, and oil, without any hassles. The microfibers come with finer synthetic fibres, which may help soak up higher water and are also fast drying compared to regular bath towels made of cotton.    
  • Organic Cotton-

Several bath towel sets are made of organic cotton. These towel sets are crafted from cotton that is absolutely contamination-free in terms of its fertilizer or pesticide content. There are several environmentally friendly and sustainable techniques and methods which help in growing this specific form of cotton, which is immensely durable, soft, and highly absorbent.

These are some of the top materials leading brands usually prefer for crafting their acclaimed towels and other bath linen accessories. You should carefully check any bath linen product fabric from a top towel brands when you buy towels online.    

How to choose the best bath towels in India?  

When you buy towels online, you should always keep a few pointers in mind. You should always select bath towels online that dry swiftly and without any infections or skin roughness. Cotton is the best material here for longevity and always trumps other choices like polyester or nylon. You will find several fabric choices for kids' towels and other varieties for adults online as well. You can also find those which bloom after every wash, along with super absorbent varieties, which are usually heavier and thicker. Such bath towels are preferred since they dry out faster, and there are microfiber towel options that are slightly harsh on the skin at times.    

However, they are quite innovative as well. For instance, the best towel brands in India, like SPACES, provide Hygro towels, pioneered with technological innovation, ensuring the finest usage and comfort above all else. These towels flourish and improve with every wash while drying out super-fast. They are also crafted from the best hollow cotton material. They are also immensely durable. You should always take durability into account while choosing the best towel in India.    

Sizes of Bath Towels you can choose from  

Beach towels usually have larger sizes as compared to bath towels. This is because they are used for drying oneself after bathing in the sun and waves. They can also be laid out for relaxing on the beach as well.    

There are bath sheets ideal for those who are used to getting hold of a couple of towels after taking a bath, i.e., for tying around the waist, and one which is to be used for drying. There may be varying sizes and types of bath sheets, although they are bigger than beach towels. This is something that you must keep in mind.    

Regular bath towels are also available in various sizes and varieties. You can also have a hand towel for the bathroom sink and other regular requirements. This will naturally be smaller in size, and the same applies to a face towel.    

Things to Consider When Buying Bath Towels Online  

When considering the best bath towels in India, it's important to keep in mind several aspects to ensure you choose the right product. Here are some key points to keep in mind:  

  • Material:

Pay close attention to the material of the towel. Cotton is a popular choice due to its high absorbency, durability, and gentle feel on the skin. However, other materials like bamboo, linen, and microfiber offer their own unique properties. Select the material that best suits your preferences and needs.  
  • Size:

Consider the size of the towels based on your personal preferences and usage requirements.  
  • Durability:

Opt for towels that are durable and can withstand frequent washing without easily tearing. Look for features such as tight weaving, double stitching, and reinforced corners to enhance the longevity of the towel.  
  • Softness:

Softness is a key factor in bath towel comfort. Luxurious options like Egyptian and Supima cotton are known for their softness, but bamboo and microfiber towels also offer a plush feel.  
  • Colour and Design:

Choose towels that complement your personal style and bathroom decor. Consider factors such as colour, pattern, and design to enhance the aesthetic appeal of your bathroom.  
  • Price:

Set a budget for your bath towel purchase and compare prices across the best towel brands and retailers. While higher-priced towels may offer superior quality, it's essential to find the best value for your budget.

Care and Maintenance of your Bath Towels    

You should always follow a few tips when it comes to properly and hygienically maintaining your bath towels. These include the following:    

  • Avoid the usage of any fabric softener when you are washing your bath towel at home. This is a strict no-no to preserve the quality of the towel in question.    
  • Make sure that you pre-wash your bath towels. This ensures softness throughout its lifecycle.    
  • Always ensure that you dilute your detergent with some water. This has to be done while you are washing your bath towels, and it will give them a longer life.    
  • Ensure your bath towels are tumbled and dried at a medium heat level. Avoid ironing your bath towels by all means. This is a common mistake made by many users and should be avoided without a doubt.    

In fact, modern-day towels and other bath linen products from reputed brands require minimal effort in terms of cleaning and maintenance. All you need to do is follow the pointers mentioned above faithfully.     


When choosing the best towel brands in India, opt for a trusted brand that prioritizes quality and sustainability. SPACES is known for its elegant, comfortable, and sophisticated bath collection. It's time to buy towels online to elevate your shower and post-shower experiences.    

Get ready to revamp your daily bathing rituals today!   

Frequently Asked Questions   

  • Which is the best bath towel that is absorbent?   

Cotton towels by SPACES are ideally absorbent and quick drying, ensuring enhanced durability and comfort.   

  • Which bath towels are suitable for sensitive or dry skin?   

For sensitive or dry skin, you can opt for bamboo or organic cotton towels as they are gentle and hypoallergenic.   

  • How to properly care for bath towels?   

Proper care involves washing in warm water, avoiding fabric softeners, and ensuring thorough drying to maintain the quality of bath towels.   

  • What is the impact of fabric softener on bath towel absorbency? 

Fabric softeners can diminish bath towel absorbency over time, reducing their ability to dry and absorb moisture effectively.  

  • What is the ideal size for a bath towel?  

The ideal size of a bath towel is subjective and varies depending on individual needs and preferences. Typically, a size that allows for easy wrapping around the body after a shower is deemed suitable. However, some individuals may prefer larger towels for added comfort or to facilitate better coverage. As such, the perfect size differs from person to person.  

  • Can I machine wash and dry my bath towels?  

Certainly, most bath towels are typically machine washable and dryer-safe. They are engineered to endure machine washing and drying cycles without encountering significant issues. However, it's prudent to review the care instructions provided on the towel's label to ensure proper maintenance. 

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